If you are past your mid-to-late thirties, you have witnessed the rise of the internet. You have lived in a world when it didn’t exist and personal computers—let alone smartphones—were not something everyone had. When you think back to that time, you’ll remember people saying “W, W, W, dot” before they spelled out the web address. “Dotcom” usually ended the sentence. No one says the former anymore, and the latter is changing.
What Do These Names Mean?
If your website is on a server, it has its own Internet Protocol (IP) address. An IP address looks like a series of numbers, letters, and colons. However, you will not see an IP address when you look at the top of this page. You will notice the domain name. This is done to make things simpler. For example, you never have to memorize 18.104.22.168 because you will have a much easier time remembering the word “Google.” (That is Google’s IP address.)
Take another look at our web address. After the period that follows Quantum Lex, you will then see the top-level domain (TLD).
.IO & Tech Startups
The TLD, .io, was originally assigned to British Indian Ocean Territory. However, most people are not choosing this TLD because they want to be linked to a geographic location. (There are actually no permanent citizens associated with this area.) Currently, there are over 1500 TLDs have been created, and many companies choose one as part of their overall branding strategy.
So, why would anyone in the tech industry want a TLD connected to British Indian Ocean Territory? However, the true reason rests with the fact that there is a common and basic computer science term for input/output. Anyone in the tech community is going to be more than familiar with the term. When you type “Quantum Lex” on your keyboard, that is a form of input. When those letters appear on your monitor, then that is output.
The TLD distinguishes the company, connects them to a brand, and also conveys the type of industry they are a part of. To get a feel for how much a TLD can stand out, think about the first time you saw “Twitter.co” as an address. Its uniqueness is a form of pattern disruption.
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Quantum Lex provides innovative legal solutions for like-minded entrepreneurs in the tech industry. Our firm has extensive experience handling business law matters, and business litigation and serving as outside general counsel to a wide range of companies. Contact Quantum Lex to schedule your initial consultation.
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